Style Your Home With Photowall Sweden

Wall art ideas from Photowall Sweden


The choices we make when thinking of home decor is often a reflection of our personality so don’t stop at soft furnishings, liven up your wall space with a continuing theme of whatever brings you joy. Let your imagination run wild and choose from the many designs available at Photowall.

Whether it be eye-catching prints, posters a designer wallpaper or a beautiful mural you’re sure to find something you love. Alternatively, If you’d prefer to bring your own design to life, there’s an option for that too, simply upload a favourite image to use for any of the above wall decor options.

Who is Photowall?

Photowall is an established Swedish company which was founded in 2006 by technically-minded brothers Niklas and Charlie Johansson. Frustrated with the limited selection of personalised wall art on the market they set up Photowall and have continued to grow over the years. The brothers wanted their brand to be known not only for beautiful wall decor but as an ethically-responsible company. Their inspiring ethos is sure to resonate with many as every effort is made to reduce environmental impact.

“Photowall plants around 5000 trees every year in the area surrounding Lake Victoria in East Africa”.

Whilst we become more and more conscious of the decisions we make regarding sustainable, ethically-made beauty and self-care products, why not extend that mindset a step further and be more conscious of what goes onto the walls in our home. After all, what we’re surrounded by daily greatly impacts our wellbeing.

When choosing wall decor for our home, environmental factors aren’t always something which springs to mind, but they should be…

Photowall endeavours to overcome unnecessary waste by making all products to order, as opposed to keeping a large stock. Even the ink used to print the wallpaper is biodegradable and no solvents or other harmful chemicals are used during production. Any waste occurring from the overall process is recycled appropriately. You can find out more about Photowall’s environmental efforts here.

How Photowall works:


  • Firstly, decide on the type of wall decor you’d like – print/poster/canvas/wallpaper/mural.
  • Narrow your search with the filter options – (colour/style/portrait/landscape). Or, upload your own imagery.
  • Choose your frame colour from three stylish designs – black/white or neutral.
  • You can have your design mounted, like mine, or edge to edge in the frame if preferred.

When looking at sizing, there’s an option to choose inches or centimetres, which is helpful.

Unlike its competitors, all Photowall framed prints arrive ready-assembled.

The reverse side of the print is neatly taped along the frame edge and comes complete with hooks for both landscape or portrait orientation so you have the option (depending on your print design). My prints are both suited to portrait style as this was my preference.


Getting the hooks lined up with your pins requires a tape measure – I checked the distance between the hooks and dotted the wall with a pencil, so that I could see exactly where I needed to place my pins. The hooks allow a little room for manoeuvre, therefore making it a relatively simple process.

When deciding on my Photowall prints, I thought it might be interesting to choose a large size, as we have plenty of wall space.

Decision making isn’t a skill I’m blessed with and having to make one usually takes some time, so I tried a different approach to help me decide. Once I’d settled on framed prints, I browsed through hundreds of gorgeous designs picking out the prints which “spoke to me” and added them to my basket. I then whittled my choices down to two.

Initially, I quite liked the idea of two coordinating prints to sit side by side but after giving it more thought I decided to choose two completely different styles and position them in separate rooms. This gives me the option of moving them to different locations in my home as when the mood takes me as moving wall art and home accessories around is a great way to freshen up a neglected corner.

Photowall wall art style your home the beauty spyglass

1st print – The Beauty Of Emptiness.

28″x 40″

I fell in love with its peaceful vibe and although it’s a simple picture, the perspective appeals to me and is a real conversation starter. The way the light falls in from one side is just wonderfully atmospheric. I’ve situated it in our kitchen where the light source is on the right which accentuates the falling light appearance further.

2nd print – Eryngium Planum Thistle.


Another design which I was instantly attracted to for its beautiful colour and bokeh effect is the Eryngium Planum Thistle. I love to bring nature into my home so this thistle design is a perfect continuation of that.

Mounted or unmounted? This is really down to personal choice and admittedly, I’ve previously purchased prints unmounted but for my Photowall designs I decided to order them mounted for a change and it does give them that certain something extra.


Style your home with Photowall wall decor


Style your home with Photowall wall decor


Before ordering large prints, I wanted to check they weren’t going to be too heavy. This can sometimes make hanging them a little tricky, especially when working alone. I was very pleased to see that all Photowall framed prints come with acrylic glass, as standard, which keeps the weight down. Plus, it’s UV resistant to reduce colour fade and discolouration so your lovely prints will retain their colour vibrancy for many years to come.

In terms of delivery – it was quick. My prints were made to order and arrived in perfect condition by courier within two days.

If you’re looking for inspiration or tips and advice on your wall decor there’s plenty of tutorials and advice at

My entire Photowall experience was simple and efficient.

Are you ready to give your walls a new lease of life with a Photowall design? Photowall has very kindly provided me with a discount code to share with The Beauty Spyglass readers. Use the code thebeautyspyglass2021 at checkout to save 25% on your order (unlimited use, throughout February 2020 only). Ended.

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  1. February 5, 2020 / 1:59 pm

    Oh, wow! It’s absolutely beautiful and complements your home perfectly. Off to have a look at their site. Xx

    • Samantha
      February 5, 2020 / 6:13 pm

      How kind of you, thanks! I’m so happy with my prints and I love that Photowll is ethically-conscious! Don’t forget to use my discount code if you do decide to choose some wall decor for yourself, some of the murals and wallpapers are perfect for children’s bedrooms – I really like the blush clouds 🙂
      Have a lovely evening x

    • Samantha
      February 5, 2020 / 6:42 pm

      Thanks so much, I’m glad you like them too! Yes, so good that they are ready assembled, definitely save all the faffing about putting them together. Have a lovely evening x

    • Samantha
      February 15, 2020 / 3:08 pm

      Thanks, lovely. Perfect aren’t they! Definitely worth a look next time you need prints x

  2. February 15, 2020 / 9:50 pm

    I love your home décor and I think those two pieces you chose would work in pretty much any setting – such a smart idea to get something that works in multiple areas in your home. I’m pretty sure shipping to the USA would be horrendous, but I know we have some companies here that do similar things and now I’m inspired to find something new and beautiful for my home!


    • Samantha
      February 15, 2020 / 9:57 pm

      Hi Ruth, thank you for your kind comment. Photowall are global so if you select your country when you visit their website you’ll see it’s free shipping to USA. I’m so pleased you’ve been inspired by my choices. Hope you find something you love for yours home! Have a lovely day x

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