Color Wow Dream Coat. Worth The Hype?

Color Wow Dream Coat Review


With over fifty major beauty awards, Color Wow Dream Coat Supernatural Spray has amassed hundreds, if not thousands of rave reviews, so it certainly has a reputation to live up to.

*Before I continue, I just want to make it clear that Color Wow is a US brand hence the spelling of the word “Color”. I am UK-based but decided to leave the US spelling rather than alter the brand name.

So, what exactly is this cult hair product? And why is it loved by so many? Dream Coat is a multi-tasker, serving not only as a hair glosser, purporting mirror-like shine but also as a humidity blocker, heat protectant and an all-around frizz fighter. US-based Color Wow as a brand is a machine, a beauty industry leader with its very own laboratory and an army of renowned, “top salon” experts keeping Color Wow at the top of its game.

Touted as the “Apple’ of hair care by the beauty industry report…

That’s another rather large claim to aspire to, isn’t it? If like me, you like to steer clear of products that contain silicones, don’t be put off. Dream Coat contains water-soluble silicones which won’t build up in the hair.

“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible”

Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on the hair’s surface, (which deflates volume and leaves the hair greasy).

Color Wow Dream Coat


Color Wow claims Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface.

When heated with your blow-dryer, these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:

1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture

It’s recommended to saturate the hair fully with Dream Coat, sectioning the hair and spraying liberally to make sure every strand is coated. I was eager to try it for the first time and followed the recommended application method.

It all sounds very intriguing and I really wanted to be “wowed”, but I’m currently sitting on the fence.

Mirror-like shine was the expectation and as at least 50 per cent of my hair is my own natural colour, I was hoping to see plenty of shine. However, on first use, I was left nonplussed and with continued use I found myself liking it less and less.

The nozzle produces an ultra-fine mist which is feather-light, you literally can’t feel it on the hair.

Generally, my hair is quite soft and swishy so that’s not a concern for me. However, the last few times I used Dream Coat my hair definitely started to feel quite lank. I’ve blow-dried it, as usual, used my Babyliss Big Hairbrush, curled, and straightened it covering all bases in terms of styling. I found when I use my curling wand following application there’s definitely a difference there too. My hair seems to resist the curl and won’t hold which is really disappointing for such a hyped-up product.

However, It’s not all doom and gloom…

If you struggle to fight the frizz when the weather turns, Dream Coat blocks humidity like a 5th Dan Karate sensei and works well as a heat protectant too. It’s also a useful detangler on wet hair.

With every new product we try, we’ll need to find our own way of loving it and incorporating it into our routine. I certainly won’t be saturating my hair with it again but I’ll use it sparingly as a mist for the reasons I mentioned above. If you’re travelling, don’t forget to cover the nozzle with its little protective cap to prevent any leaks.

Color Wow Dream Coat is available in various sizes, so I’d recommend trying a smaller size initially, just to see how you find it as results will vary.

Color Wow is a cruelty-free brand.

Have you ever tried any Color Wow products? What do you think of Dream Coat?

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  1. November 21, 2018 / 12:46 pm

    I literally flew over here when I saw your post on insta – this is by far my favourite ever haircare product and I was GUTTED i forgot to take it on holiday as my hair was completely unmanageable and huge all the time. Fab stuff, works wonders! xxxx

    • Samantha
      November 21, 2018 / 1:08 pm

      So pleased to hear you love Color Wow. Shame you didn’t pack it, you must’ve kicked yourself when you arrived and found you’d forgotten it! I’m still in two minds if I’m honest. It works well for me in some aspects but not in others. We all have vastly differnt hair so can’t expect to all have the same result! It does feel luxurious though, especially the glossy packaging. x

    • May 27, 2020 / 4:36 pm

      Can you swim with this in your hair?

      • Samantha
        May 27, 2020 / 4:57 pm

        Hi Patricia, thanks for your question. Yes! You can indeed swim with Color Wow Dream Coat. If you need any other info you can always refer to the Color Wow website. Have a lovely evening.
        Sam 🙂

  2. November 22, 2018 / 7:34 pm

    I’ve never tried anything by this brand but this seems so intriguing. I love products that can give my hair a glossy sheen but it is so hard to find ones that don’t weigh my hair down or make it look greasy. Going to need to check this out to see if it might work for my hair.

    Really appreciated how thorough this review was! ?

    Also, I’m in the US so I LOL’d a little in the beginning when you were discussing spelling “color” the American way. ☺️

    • Samantha
      November 22, 2018 / 8:18 pm

      Haha! All through my post and the title was spelled Colour originally, then I noticed at the last minute it should be color so I went in and changed it all. Thought I ought to explain!

      You might like this product, it is very lightweight, but you just need to figure out the way it suits you best. Everyone’s hair will respond differently I guess! Thanks so much for reading lovely! x

    • Samantha
      November 24, 2018 / 11:04 am

      It is! In part, anyway. Thanks Gemma x

  3. November 25, 2018 / 10:35 am

    I haven’t tried Color wow Dream and I must admit I haven’t heard of this US brand before. Speaking of spelling, my pupils often mix the UK and US spelling. It can be confusing sometimes, especially for young kids who learn language mostly by imitation. I think it’s not a big deal, as long as they can spell either version correctly.

    Anyhow, this hair products sounds good for dealing with frizz. Sorry to hear that it didn’t deliver on the shine, though. Seems like it’s not worth the hype after all.

    Have a lovely weekend!!!

    • Samantha
      November 25, 2018 / 11:51 am

      It can be confusing like you say, especially for children. My teenager still tends to spell as some words sound rather than the actual spelling. As long as they get it eventually though!

      I had to try Colour Wow with all its rave reviews but I guess we all get a different result! I like it, but definitely wasn’t wowed by it!

    • Samantha
      November 26, 2018 / 5:08 pm

      So please you’re getting on well with Colour Wow. Everyone seems to enjoy it in their own way! You’re right though, it does keep hair in its freshly styled state for a little longer x

  4. November 27, 2018 / 12:05 pm

    I haven’t tried this product but so many people love it so I really want to give it a try but I don’t really know at the same time, I don’t want to be disappointed haha! I might try it without any expectations and see what happens. Loved your review, you are always so honest and I can always trust you before trying any new products x

    • Samantha
      November 27, 2018 / 9:21 pm

      Thank you so much. I’m always honest and this still has me in two minds! I can’t say I reach for it like I thought I would but it serves its purpose for a heat protectant/humidity blocker x

    • Samantha
      November 27, 2018 / 11:34 pm

      Thank you. I’ll take a look x

  5. May 10, 2020 / 7:29 pm

    Hello, I have been using the Dream Coat about 5 times and I noticed that my hair is falling out. Too bad, because I love the product. Have you heard that from other People ??

    • Samantha
      May 11, 2020 / 12:33 pm

      Hi Jutta,

      Really sorry to hear this, it’s not something I’m aware that’s happened to others, but It may be worth looking Color Wow up on Instagram and sending them a message to see if they are able to help with your concerns.

      Best wishes,

    • Sara
      March 14, 2021 / 10:51 am

      This is my concern. I have worked hard on repairing my hair because it was so damaged from dying it the year before last and it’s getting there.
      I was curious to if this builds up on the hair, I have learned not to wash my hair EVERY single day and I am nervous that maybe this would be bad left on hair? And I’m also a little worried that maybe it would make my hair fall out due to that. Does the coating come off the hair?

      • Samantha
        March 19, 2021 / 12:42 pm

        Hi Sara, Thanks for your comment. Sorry to hear you’ve had a few hair struggles recently, but I’ll see if I can answer your questions. Personally, I found the more I used Color Wow Dream Coat, the lanker my hair became and although it’s suggested that this product doesn’t build up on the hair, I definitely noticed it doing just that. Hair product build-up in itself won’t cause your hair to fall out or shed, because if that is happening, the problem lies with your hair follicles and/or scalp. Use a clarifying shampoo to remove build-up. For me, it works perfectly well with a few spritzes combed through which helps promote shine. If you really want repairing hair products try “Living Proof” Honestly, the best range I’ve ever tried with the weightless hair mask being my favourite. The price is a little more, but you really get what you pay for.

        I believe the jury is still out on whether it’s best to wash your hair every day. A clean scalp promotes hair growth as the hair can’t grow so freely through the scalp if it isn’t clean, and if you’re using good quality hair products it may be for the best. Try to avoid sulphates, phthalates and yes, silicones in your shampoo/conditioner as they can indeed build up on the hair, plus they’re not great for your body generally. Color Wow claims its silicones are water-soluble and wash away with each shampoo, so I’d suggest you perhaps try a travel size of it to see how you get on before buying into it fully with a large size. Good luck. Sam x

  6. Amy Reed
    November 19, 2020 / 12:42 am

    I too had heard a lot about this product and purchased it off Amazon. I tried it and did NOT really feel any difference. Then I heard that a lot of people who had purchased it off sites other than Wow’s website had received “fake” products, but I don’t know if thats a rumor or true. I will tell you that it feels like water and has no dmell like water, which made me very curious about whether or not mine was the real deal. Waiting for Wow to respond to my email with these questions.

    • Samantha
      November 19, 2020 / 8:43 am

      Oh, sorry to hear you may have been sold a fake Dream Coat. I originally bought a huge one from QVC but after a few uses it made my hair quite lank and heavy so I returned it. I have this travel version which I received in a beauty box. I actually found it ok if used really lightly and it’s good for blocking humidity. The consistency is literally like water, clear without any scent. If you want to feel the smoothing effects you need to apply it liberally, sectioning the hair and concentrate on combing it through thoroughly. (If it’s a fake then obviously it won’t make a difference, as you say. I hope you get some answers from
      WOW in due course. Love to hear how you get on.
      Sam 🙂

  7. Michelle Louise Wayland-Smith
    January 10, 2024 / 12:19 am

    I loved this when I first tried it and bought more and gave some to friends. However, after repeated use it severely dried out my hair and color wow does not stand by thier products from a satisfaction standpoint. I am stuck with $100’s of dollars of products that I will not use. The best I can do is make sure I tell everyone about my experience. Beware!

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