With over fifty major beauty awards, Color Wow Dream Coat Supernatural Spray has amassed hundreds, if not thousands of rave reviews, so it certainly has a reputation to live up to.
*Before I continue, I just want to make it clear that Color Wow is a US brand hence the spelling of the word “Color”. I am UK-based but decided to leave the US spelling rather than alter the brand name.
If you find yourself “beauty bargain” hunting on QVC you’re sure to have seen Dream Coat featured occasionally. I couldn’t resist when I spotted this giant-sized bottle on QVC for £36 (Offer price).
So, what exactly is this cult hair product? And why is it loved by so many? Dream Coat is a multi-tasker, serving not only as a hair glosser, purporting mirror-like shine, but also a humidity blocker, heat protectant and an all-around frizz fighter. US-based Color Wow as a brand is a machine, a beauty industry leader with its very own laboratory and an army of renowned, “top salon” experts keeping Color Wow at the top its game.
Touted as the “Apple’ of hair care by the beauty industry report…
That’s another rather large claim to aspire to, isn’t it? If like me, you like to steer clear of products which contain silicones, don’t be put off. Dream Coat contains water-soluble silicones which won’t build up in the hair.
“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible”
Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy)
Color Wow claims Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface.
When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture
It’s recommended to saturate the hair fully with Dream Coat, sectioning the hair and spraying liberally to make sure every strand is coated. I was eager to try it for the first time and followed the recommended application method.
It all sounds very intriguing and I really wanted to be “wowed”, but I’m currently sitting on the fence.
Mirror-like shine was the expectation and as at least 50 per cent of my hair is my own natural colour, I was hoping to see plenty of shine. However, on first use, I was left nonplussed and with continued use I found myself liking it less and less.
The nozzle produces an ultra-fine mist which is feather-light, you literally can’t feel it on the hair.
Generally, my hair is quite soft and swishy so that’s not a concern for me. However, the last few times I used Dream Coat my hair definitely started to feel quite lank. I’ve blow-dried it, as usual, used my Babyliss Big Hairbrush, curled, and straightened it covering all bases in terms of styling. I found when I use my curling wand following application there’s definitely a difference there too. My hair seems to resist the curl and won’t hold which is really disappointing for such a hyped up product.
However, It’s not all doom and gloom…
If you struggle to fight the frizz when the weather turns, Dream Coat blocks humidity like a 5th Dan Karate sensei and works well as a heat protectant too. I also find it useful as a detangler on wet hair.
With every new product we try, we’ll need to find our own way of loving it and incorporating it into our routine. I certainly won’t be saturating my hair with it again but I’ll use it sparingly as a mist for the reasons I mentioned above. If you’re travelling, don’t forget to cover the nozzle with its little protective cap to prevent any leaks. It’s all in the details!
Color Wow Dream coat is available in various sizes, so I’d recommend trying a smaller size initially, just to see how you find it as results will vary.
Color Wow is a cruelty-free brand.
Have you ever tried any Color Wow products? What do you think of Dream Coat?
I literally flew over here when I saw your post on insta – this is by far my favourite ever haircare product and I was GUTTED i forgot to take it on holiday as my hair was completely unmanageable and huge all the time. Fab stuff, works wonders! xxxx
Author
So pleased to hear you love Color Wow. Shame you didn’t pack it, you must’ve kicked yourself when you arrived and found you’d forgotten it! I’m still in two minds if I’m honest. It works well for me in some aspects but not in others. We all have vastly differnt hair so can’t expect to all have the same result! It does feel luxurious though, especially the glossy packaging. x
Great post xx
Author
Thank you x
This looks like a great product!
– Cielo
Mermaid in Heels
I’ve never tried anything by this brand but this seems so intriguing. I love products that can give my hair a glossy sheen but it is so hard to find ones that don’t weigh my hair down or make it look greasy. Going to need to check this out to see if it might work for my hair.
Really appreciated how thorough this review was! ?
Also, I’m in the US so I LOL’d a little in the beginning when you were discussing spelling “color” the American way. ☺️
Author
Haha! All through my post and the title was spelled Colour originally, then I noticed at the last minute it should be color so I went in and changed it all. Thought I ought to explain!
You might like this product, it is very lightweight, but you just need to figure out the way it suits you best. Everyone’s hair will respond differently I guess! Thanks so much for reading lovely! x
Looks like a great product!
Gemma x
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Author
It is! In part, anyway. Thanks Gemma x
I haven’t tried Color wow Dream and I must admit I haven’t heard of this US brand before. Speaking of spelling, my pupils often mix the UK and US spelling. It can be confusing sometimes, especially for young kids who learn language mostly by imitation. I think it’s not a big deal, as long as they can spell either version correctly.
Anyhow, this hair products sounds good for dealing with frizz. Sorry to hear that it didn’t deliver on the shine, though. Seems like it’s not worth the hype after all.
Have a lovely weekend!!!
Author
It can be confusing like you say, especially for children. My teenager still tends to spell as some words sound rather than the actual spelling. As long as they get it eventually though!
I had to try Colour Wow with all its rave reviews but I guess we all get a different result! I like it, but definitely wasn’t wowed by it!
I love this for keeping frizz at bay and I also find that it keeps my hair straight for a few days too! xx
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Author
So please you’re getting on well with Colour Wow. Everyone seems to enjoy it in their own way! You’re right though, it does keep hair in its freshly styled state for a little longer x
I haven’t tried this product but so many people love it so I really want to give it a try but I don’t really know at the same time, I don’t want to be disappointed haha! I might try it without any expectations and see what happens. Loved your review, you are always so honest and I can always trust you before trying any new products x
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Author
Thank you so much. I’m always honest and this still has me in two minds! I can’t say I reach for it like I thought I would but it serves its purpose for a heat protectant/humidity blocker x
A great post! <3
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Thank you. I’ll take a look x
I haven’t tried these products yet but I’m so looking forward ♥
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