With over fifty major beauty awards, Color Wow Dream Coat Supernatural Spray has amassed hundreds, if not thousands of rave reviews, so it certainly has a reputation to live up to.
*Before I continue, I just want to make it clear that Color Wow is a US brand hence the spelling of the word “Color”. I am UK-based but decided to leave the US spelling rather than alter the brand name.
So, what exactly is this cult hair product? And why is it loved by so many? Dream Coat is a multi-tasker, serving not only as a hair glosser, purporting mirror-like shine but also as a humidity blocker, heat protectant and an all-around frizz fighter. US-based Color Wow as a brand is a machine, a beauty industry leader with its very own laboratory and an army of renowned, “top salon” experts keeping Color Wow at the top of its game.
Touted as the “Apple’ of hair care by the beauty industry report…
That’s another rather large claim to aspire to, isn’t it? If like me, you like to steer clear of products that contain silicones, don’t be put off. Dream Coat contains water-soluble silicones which won’t build up in the hair.
“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible”
Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on the hair’s surface, (which deflates volume and leaves the hair greasy).
Color Wow claims Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface.
When heated with your blow-dryer, these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture
It’s recommended to saturate the hair fully with Dream Coat, sectioning the hair and spraying liberally to make sure every strand is coated. I was eager to try it for the first time and followed the recommended application method.
It all sounds very intriguing and I really wanted to be “wowed”, but I’m currently sitting on the fence.
Mirror-like shine was the expectation and as at least 50 per cent of my hair is my own natural colour, I was hoping to see plenty of shine. However, on first use, I was left nonplussed and with continued use I found myself liking it less and less.
The nozzle produces an ultra-fine mist which is feather-light, you literally can’t feel it on the hair.
Generally, my hair is quite soft and swishy so that’s not a concern for me. However, the last few times I used Dream Coat my hair definitely started to feel quite lank. I’ve blow-dried it, as usual, used my Babyliss Big Hairbrush, curled, and straightened it covering all bases in terms of styling. I found when I use my curling wand following application there’s definitely a difference there too. My hair seems to resist the curl and won’t hold which is really disappointing for such a hyped-up product.
However, It’s not all doom and gloom…
If you struggle to fight the frizz when the weather turns, Dream Coat blocks humidity like a 5th Dan Karate sensei and works well as a heat protectant too. It’s also a useful detangler on wet hair.
With every new product we try, we’ll need to find our own way of loving it and incorporating it into our routine. I certainly won’t be saturating my hair with it again but I’ll use it sparingly as a mist for the reasons I mentioned above. If you’re travelling, don’t forget to cover the nozzle with its little protective cap to prevent any leaks.
Color Wow Dream Coat is available in various sizes, so I’d recommend trying a smaller size initially, just to see how you find it as results will vary.
Color Wow is a cruelty-free brand.
Have you ever tried any Color Wow products? What do you think of Dream Coat?