How I Use Pinterest To Increase Blog Views

Increase bog traffic using Pinterest

In September this year, Pinterest reportedly reached a new milestone of 250 million monthly active users.

With that kind of figure, if you’re not all over Pinterest, you’re seriously missing out. However, if you’re new to Pinterest it’s quite likely you’re completely in the dark and unsure as to how to use it. Read on to find out how I use Pinterest to increase views to my blog.

Pinterest opposes Instagram where board views are more important than your follow count.

Basically, Pinterest a giant search engine – millions of people around the world are searching online for various things all day, every day. When I’m looking for something specific myself, I’ll often go straight to Pinterest instead of searching on Google. I’ll then click-through to the article or store directly from a pin. With this in mind, if you’re using Pinterest to its full potential, you too can get those click-throughs to your blog or website. I’ve seen an increase in traffic to my blog directly from Pinterest which now accounts for 21% of my monthly blog views.

I’m often asked how I grew my monthly board views from a standing start of 3.5K to 157K in a matter of weeks. Well, simply put – I made a concerted effort and since you’re here to find out ho, let’s get straight into it.

Starting with the obvious…

If you have a blog and intend on using Pinterest in conjunction with it, switching to a business account is a must. It’s easy, login to your Pinterest account on your PC and just follow the instructions which will guide you through the process. Once done, you’ll have access to your pin analytics, Rich Pins and that all-important monthly unique board views number displayed on your page – (see mine below).

Next, clean up and declutter

Planning on using Pinterest for the purpose of driving traffic to your blog? keep your boards relevant to your niche. Look at each of your boards and archive any which are no longer relevant to your blog topics. I archived at least eight of mine – these were mostly wedding related as I went crazy making wedding boards whilst planning my 2015 wedding. I didn’t want to delete my boards so I’ve archived them instead.

Board covers

Do board covers actually make a difference? Hard to tell but now you’ve gone business with your account and streamlined your boards, adding covers which are in keeping with your brand looks more professional and organised. The easiest way to do this is on Canva. The “Social Media” template is the right dimensions for board covers. Once you’ve created your design, add it to Pinterest by clicking the “+” and add the board cover as a pin directly from your PC. Save it to your chosen board and change the cover to your new design. Repeat the process until all of your board have shiny new covers. Have a look at mine here.

Check high performing pins and re-pin them

I check my pin analytics every day, several times and re-pin high performing pins regularly. Another thing I do frequently each day is checking my notifications to see which of my pins have been re-pinned and then re-pin them. This really helps to increase views to your boards through trending pins. I liken it to retweeting and ignore the “pssst you’ve already saved this pin to X board/s” and I’ll go ahead and re-pin it, again and again. Don’t go completely overboard as you don’t want to spam your follower’s smart feed with repeated images.

1. Pin/re-pin regularly throughout the day

To be honest, I tend to re-pin more than I pin but remember, Pinterest likes to you add pins as well as simply re-pinning other people’s. I like to pin and re-pin throughout the day at regular intervals. One thing I’m not great at is pinning to all of my boards every day. I have my favourites or most used boards but I haven’t seen this affecting numbers so it’s not really a concern for me. Pinterest likes to see that boards are active but nonetheless, as long as you don’t go too long and neglect certain boards you can get away with it to a certain degree. Don’t forget to add keywords and a good description to your pins so that they show up in searches more often.

2. Join group boards

Since deciding to up my Pinterest game, I joined a couple of group boards, I then joined another this week so I now pin to three. If you choose groups with a large number of pins and contributors you’ll get your pins seen by even more users. If you’d like to join my group board BlogShare leave me a comment with your Pinterest username and I’ll send you an invite!

3. Claim your Instagram account

This way, if you pin directly from your Instagram account the link will remain and viewers will be directed to your Instagram page if they choose to click through. Log in on your PC and you’ll be prompted to claim your Instagram, then follow the simple instructions on the screen. It’s very quick and easy to do.

4.  Tailwind…

When it comes to Pinterest Tailwind features quite frequently but in all honesty, it’s something I only recently tried. I signed up for month’s free trial a couple of weeks ago to see what the fuss is all about. After tinkering with it for a while I soon lost interest. However, It’s great for scheduling your blog pins for the week but in all fairness, I’m on Pinterest A LOT and I’m managing to grow my board views without the help of Tailwind.

So, that’s literally all I’ve been doing, but like anything in life, if you want something to work, you need to put the effort in. It’s that simple. I’ve yet to reach the dizzy heights of those with millions of monthly board views but I’ll get there!

Are you new to Pinterest? If not, do share your own tips on how you increase blog views using Pinterest. I’d love to know how you use it for your blog. Read about my Social Media loves and loathes.


Image use: All content and imagery is the property of The Beauty Spyglass. If you would like to use any of the images featured, please email with your request detail.


    • Samantha
      October 31, 2018 / 3:25 pm

      Thank you so much. Hope you found it useful! x

  1. October 31, 2018 / 12:14 pm

    Thank you for sharing this post – I used to have a personal Pinterest account but deleted it prior to starting my blog this last February, so I’m starting over with Pinterest from scratch.

    I would be so thrilled if I could join your Pinterest group. ?

    • Samantha
      October 31, 2018 / 12:34 pm

      Of course you can join! I’ll look you up in a sec. Definitely start a Pinterest for your blog. Honestly, it’s so worth the effort! x

  2. October 31, 2018 / 3:22 pm

    I actually should invest more into pinterest!!
    I love to pin and re-pin photos, but I often forget to do so…I need to change that!!

    Thank you very much for the lovely and informative post!
    Wishing all the best,

    • Samantha
      October 31, 2018 / 10:53 pm

      It’s easy to forget! Being consistent is key. Just need to try and form a pinning habit! x

  3. October 31, 2018 / 6:04 pm

    I am honestly so clueless about Pinterest so I have saved this to study! xx

    • Samantha
      October 31, 2018 / 10:48 pm

      Really hope it will help you! x

  4. Melissa Kacar
    November 1, 2018 / 5:35 am

    Pinterest is such a useful tool for bloggers – I really need to start utilizing it more! Thanks for sharing your tips, this was really helpful! 🙂

    • Samantha
      November 1, 2018 / 8:54 am

      My pleasure. Glad to be of help! x

  5. November 1, 2018 / 9:05 am

    Thanks for sharing this! Out of all the social media platforms, I struggle with Pinterest the most. Now I am so excited to try out these tips.

    Beauty Nerd

    • Samantha
      November 1, 2018 / 9:24 am

      So pleased to hear this! Yes, it can be confusing but once you’re on the right track you can begin building on that. Your page views will go up and you’ll be away! x

  6. November 1, 2018 / 9:23 am

    I’ve definitely improved my Pinterest game in the last couple of months but I still have lots of work to do, I especially need to make more of an effort with repinning popular pins!

    • Samantha
      November 1, 2018 / 10:07 am

      Repinning popular pins is a great way to increase views, so it’s definitely worth trying! x

  7. November 1, 2018 / 7:30 pm

    I’ve been loving using Pinterest a lot more lately so these tips are so helpful! Will definitely start re pinning! xx

    • Samantha
      November 1, 2018 / 9:27 pm

      Repinning the good pins is such a good way to get more views. Its really helped me! x

  8. November 3, 2018 / 11:19 am

    Fantastic post and great much needed tips, I have started using Pinterest again and am completely clueless, this is so helpful, thanks for sharing. Hope you have a great weekend xxx

    ALittleKiran | Bloglovin

    • Samantha
      November 3, 2018 / 12:06 pm

      Thank you! I’m so pleased you found it helpful. Just takes a little dedicaion and you’ll get there. Good luck with yours lovely x

  9. November 3, 2018 / 11:32 pm

    This is a great post! I feel like Pinterest is often the most neglected social media platform, which is kind of mind boggling considering how much traffic it drives! I completely agree with your point on joining group boards. They can make a huge difference!

    • Samantha
      November 4, 2018 / 11:08 am

      I agree, it does tend to be a neglected platform for bloggers in particular. I think once you realise its potential and start seeing rewards from your efforts, it motivates you to keep using it. Thanks for reading and good luck with yours! x

  10. yiotavy
    November 4, 2018 / 8:28 am

    Great tips. I have a pinterest account but I never stick to it, I find it so difficult to understand how it is working and how it can help me.


    • Samantha
      November 4, 2018 / 11:10 am

      I was the same, I used to use it here and there to pin my blog posts and a few repins a week. Since deciding to commit to it I’ve seen an increase in traffic and readers to my blog. I reckon it’s worth putting in the effort. I find Instagram virtually impossible to grow so I’m focussing more on Pinterest and it’s definitely benefiting my blog. x

  11. Lisa's Notebook
    November 4, 2018 / 1:24 pm

    Archiving boards is a great tip, I didn’t know you could do that. And making board covers is something that I’ve been wondering about too, so it’s good to hear that works! Another thing that’s going on my list is claiming my Instagram account. Thank you so much for this post, it’s going to be so helpful! x

    Lisa |

    • Samantha
      November 4, 2018 / 7:57 pm

      You’re welcome lovely. So pleased you found it helpful. Yes, archiving boards is great as we don’t want to delete them. It’s a fairly new feature but a good one! x

  12. November 4, 2018 / 3:22 pm

    Thank you for sharing! I love Pinterest and find myself on it all of the time. Group boards are what I find the most helpful and there are so many great ones out there xx

    Hannah | luxuryblush

    • Samantha
      November 4, 2018 / 7:59 pm

      Yes, group boards are such a good way of gaining exposure. I reason they’ve helped me grow my viewers. You’re doing ok by the look of it!! Thanks for reading x

  13. November 4, 2018 / 5:13 pm

    I’ll be the first to admit that I’m pretty clueless when it comes to using Pinterest so this article helped me a lot. Thanks for sharing.

    • Samantha
      November 4, 2018 / 7:56 pm

      So glad to have helped. It’s a bit of a mine field to begin with isn’t it! Just stick with it and you’ll be fine x

  14. Sandy C.
    November 5, 2018 / 5:02 am

    I didn’t realize how important the bio description in Pinterest boards are. I have updated mine and tried using SEO keywords too. These were really helpful tips, thank you so much for sharing!

    • Samantha
      November 5, 2018 / 7:29 am

      You’re right, it’s best to add keywords or phrases thar people might search for. It does make a difference! Pleased you found it useful. x

  15. November 5, 2018 / 9:26 am

    This is such a great post! Pinterest is literally amazing, I wish I had started using it before, I only started to use it since July or August and I can see a huge difference in terms of blog traffic. Fab tips as always! x

    • Samantha
      November 5, 2018 / 9:34 am

      It’s such a great platform for us bloggers, isn’t it! I’ve used it for years but only really started to take it seriously a few months ago. I’ve seen such a big difference, I won’t be going back now! Thanks for reading lovely.x

  16. Lauren Brooker
    November 7, 2018 / 9:46 am

    This is such a helpful post! I definitely need to use Pinterest in a more beneficial way. I tend to use it to pin some of my photos from my blog posts and repin inspiration, but I’d love to drive some traffic to my blog from there, so I’ll definitely have to keep referring back to this post as I work on my strategy xx

    Lauren |

    • Samantha
      November 7, 2018 / 10:54 am

      Thank you lovely. It’s definitely an underestimated platform, but once you’re in the know you can soon see the potential benefits! x

  17. November 9, 2018 / 8:36 pm

    I bloody love Pinterest, it’s my favourite social media platform and my biggest traffic source xx

    Gemma • Gemma Etc . ❤️

    • Samantha
      November 10, 2018 / 9:27 pm

      Mine too! It’s really distracting me from Instagram. I get more traffic from Pinterest so I don’t mind the distraction! Thanks for reading x

  18. November 10, 2018 / 8:38 pm

    Some amazing advice here. I get so much traffic from Pinterest by following some of what you’ve described here. I find group boards to be absolutely key and you’ve inspired me to archive some of my boards and make some cover photos for the others.

    • Samantha
      November 10, 2018 / 9:06 pm

      You’re so right! Group boards really do make a difference. I always make sure I pin my latest to them. Glad to hear you’re getting on ok with yours x

  19. Ros
    November 11, 2018 / 1:58 am

    I’ve just started using Pinterest seriously so thanks so much for sharing this 🙂
    xoxo Ros (

    • Samantha
      November 11, 2018 / 7:36 am

      Hope you find it useful, and good luck with your Pinterest! x

  20. November 17, 2018 / 8:59 pm

    I love this post, it’s really helpful and I’m so glad to hear that you’re growing your Pinterest so well without Tailwind, as I’m reluctant to invest. I definitely need to spend more time on there though, I’d be happy with getting half way as close to your views!

    Soph – x

    • Samantha
      November 17, 2018 / 11:12 pm

      Thank you. I’m really pleased to have helped! My views went up to 265k but have dropped back to 215k now as I’ve been busy and not pinning so often, you’ve really got to be “on it” lots!! As I mentioned in my post if take you’re eye off it it drops so quickly. Good luck with growing yours lovely x

  21. December 11, 2018 / 12:12 pm

    Wow!! Over 300k monthly board views is super impressive!! Go girl! I’m awful at Pinterest, my stats get lower and lower every time I check it, ha ha. I think my problem is that I don’t spend very much time on there, so Tailwind would probably be very useful for me. I also need to claim my Insta account and tidy up some boards. One day I’ll get the hang of Pinterest, I’m sure! Thank you for sharing your tips Samantha, this is a really useful post and the advice you give clearly works! <3 xxx

    Bexa |

    • Samantha
      December 11, 2018 / 10:03 pm

      You’re welcome Bexa, and thanks for your kind comment. Pinterest is so needy!! I’ve been diverting some time trying to bring my engagement up on Instagram and literally my Pinterest numbers are dropping rapidly by the day! The algorithm seeks you out if you’re not constantly on there and penalises you by dropping your views. It’s actually really frustrating me at the moment. It’s like trying to juggle so many things at the same time without enough hours in the day! Good luck with yours!
      Thanks for stopping by x

  22. January 6, 2019 / 4:40 pm

    Really useful post Samantha, thank you! I find Pinterest a difficult platform to use to promote my blog, even though I enjoy using it on a personal basis. I’ll give it another go though!
    Julia x

    • Samantha
      January 6, 2019 / 9:25 pm

      You’re welcome Julia. I know what you mean, it’s a very demanding platform. I’ve actually been concentrating on Instagram and keep forgetting to pin! My board views have dropped right off. The Pinterest algorithm doesn’t make it easy once you stop being so active. Really seems to penalise you pretty quickly! Good luck with yours! x

  23. January 9, 2019 / 7:37 am

    I really need to up my Pinterest game. This has some really helpful tips, just need to put them into practice now! Sam x

    • Samantha
      February 9, 2019 / 12:22 am

      Hi Petra, Of course you can! I’ll send an invite now. x

  24. April 14, 2019 / 5:54 pm

    Thank you for sharing it !
    I’m on Pinterest too but I’m a bit lost lol but I’m gonna try to spend more time on it to see oh and I just followed you on Pinterest ?

    • Samantha
      April 15, 2019 / 10:17 pm

      I hope my post helped! I’ve noticed a change in the Pinterest algorithm again recently. Some of my tactics no longer as effective as they were, unfortunately. I find increasing my UBV’s on Pinterest very time consuming and they drop like a stone if you’re not careful. Mine dropped but I’m getting them back up again slowly. X

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