In September this year, Pinterest reportedly reached a new milestone of 250 million monthly active users.
With that kind of figure, if you’re not all over Pinterest, you’re seriously missing out. However, if you’re new to Pinterest it’s quite likely you’re completely in the dark and unsure as to how you can use it to drive traffic to your blog.
Pinterest opposes Instagram where board views are more important than your follow count.
Pinterest is basically a giant search engine – millions of people around the world are searching online for various things all day, every day. When I’m looking for something specific myself, I’ll often go straight to Pinterest instead of searching on Google. I’ll then click-through to the article or store directly from a pin. With this in mind, if you’re using Pinterest to its full potential, you too can get those click-throughs to your blog. I’ve seen an increase in traffic to my blog directly from Pinterest which now accounts for 21% of my monthly blog views.
I’m often asked how I grew my monthly board views from a standing start of 3.5K to 157K in a matter of weeks. Well, simply put – I made a concerted effort and since you’re here to find out how, read on to see what I’ve been doing.
Starting with the obvious…
If you have a blog and intend on using Pinterest in conjunction with it, switching to a business account is a must. It’s easy, log in to your Pinterest account on your PC and just follow the instructions which will guide you through the process. Once done, you’ll have access to your pin analytics, Rich Pins and that all-important monthly unique board views number displayed on your page – (see mine below).
Next, clean up and declutter
Planning on using Pinterest for the purpose of driving traffic to your blog? keep your boards relevant to your niche. Look at each of your boards and archive any which are no longer relevant to your blog topics. I archived at least eight of mine – these were mostly wedding related as I went crazy making wedding boards whilst planning my 2015 wedding. I didn’t want to delete my boards so I’ve archived them instead.
Do board covers actually make a difference? Hard to tell but now you’ve gone business with your account and streamlined your boards, adding covers which are in keeping with your brand looks more professional and organised. The easiest way to do this is on Canva. The “Social Media” template is the right dimensions for board covers. Once you’ve created your design, add it to Pinterest by clicking the “+” and add the board cover as a pin directly from your PC. Save it to your chosen board and change the cover to your new design. Repeat the process until all of your board have shiny new covers. Have a look at mine here.
Check high performing pins and re-pin them
I check my pin analytics every day, several times and re-pin high performing pins regularly. Another thing I do frequently each day is checking my notifications to see which of my pins have been re-pinned and then re-pin them. This really helps to increase views to your boards through trending pins. I liken it to retweeting and ignore the “pssst you’ve already saved this pin to X board/s” and I’ll go ahead and re-pin it, again and again. Don’t go completely overboard as you don’t want to spam your follower’s smart feed with repeated images.
Pin/re-pin regularly throughout the day
To be honest, I tend to re-pin more than I pin but remember, Pinterest likes to you add pins as well as simply re-pinning other people’s. I like to pin and re-pin throughout the day at regular intervals. One thing I’m not great at is pinning to all of my boards every day. I have my favourites or most used boards but I haven’t seen this affecting numbers so it’s not really a concern for me. Pinterest likes to see that boards are active but nonetheless, as long as you don’t go too long and neglect certain boards you can get away with it to a certain degree. Don’t forget to add keywords and a good description to your pins so that they show up in searches more often.
Join group boards
Since deciding to up my Pinterest game, I joined a couple of group boards, I then joined another this week so I now pin to three. If you choose groups with a large number of pins and contributors you’ll get your pins seen by even more users. If you’d like to join my group board BlogShare leave me a comment with your Pinterest username and I’ll send you an invite!
Claim your Instagram account
This way, if you pin directly from your Instagram account the link will remain and viewers will be directed to your Instagram page if they choose to click through. Log in on your PC and you’ll be prompted to claim your Instagram, then follow the simple instructions on the screen. It’s very quick and easy to do.
When it comes to Pinterest Tailwind features quite frequently but in all honesty, it’s something I only recently tried. I signed up for month’s free trial a couple of weeks ago to see what the fuss is all about. After tinkering with it for a while I soon lost interest. However, It’s great for scheduling your blog pins for the week but in all fairness, I’m on Pinterest A LOT and I’m managing to grow my board views without the help of Tailwind.
So, that’s literally all I’ve been doing, but like anything in life, if you want something to work, you need to put the effort in. It’s that simple. I’ve yet to reach the dizzy heights of those with millions of monthly board views but I’ll get there!
Consistency is key. Take your eye off the ball, so to speak and your stats will start dropping pretty quickly. One last thing – don’t forget to add a pinnable image to your blog post, as I have below – design yours on Canva. Then use it to pin directly from your blog to your relevant and group boards to increase exposure.
Are you new to Pinterest? If not, do share your own tips – I’d love to know how you use it for your blog. Read about my Social Media loves and loathes.