Most of us will have heard of the Hygge trend and taken inspiration from the Danish laid-back lifestyle around our homes, but what about when it comes to Danish beauty? Not really a new thing as such, but Inspired by the women of Scandinavia, the “Scandi look” keeps popping up in my world this summer so I’m jumping right on the bandwagon. Particularly with the heatwave, we’re currently experiencing in the UK. Strip back your beauty routine – less is more.
“Firstly, less makeup means great skin is a must. I’m already fanatical about skincare so that’s one box ticked”.
…If You haven’t got that one ticked, you can read my tried and tested skincare tips. Of course, to keep your summer skin in tip-top condition, sun protection goes without saying. My current favourite face specific SPF is new launch Ultrasun Face Fluid SPF50. This daily brightening, anti-pollution formula is non-sticky and doesn’t sit on the skin as other high factor protection can. It’s readily absorbed and leaves you protected throughout the day, with long-lasting lamellar technology. Forming a barrier on the skin, it makes the perfect base product and little goes a long way.
Scandinavian women differ in that they’re more accepting of the ageing process.
The Scandi trend focuses on a natural, stripped back approach to makeup so it’s perfect for summertime. Instead of layering on your base, try applying less and blending it into the areas which need it more and don’t forget a dewy look is better for warmer days. Attempting to keep a matte look all day in warm weather isn’t ideal – you’re fighting a losing battle. Cakey skin doesn’t work well in sunlight as every imperfection is highlighted by the unforgiving light of day so keep it simple. Choose products which aren’t loaded with artificial or harsh ingredients and add a little warmth to the complexion which always helps give a naturally healthy appearance. Try The Body Shop Drops Of Sun for blendable, subtle colour.
Be bold with brows, but don’t over-arch it.
Brows are my thing, I’m often swooning over the big, natural, unplucked brows regularly donning the glossy pages of Vogue magazine (who invented tweezers anyway? Shame on you). A natural-looking brow is youthful, and a balanced, understated arch is perfect for the Scandi look. My natural arch is quite low and I like it that way, but recently my brows were looking a bit sorry for themselves, so I decided to try growing them back and give them a general boost with the help of Rapidbrow growth serum. I’m so pleased to say I had amazing results and ongoing improvement as the months pass by. If you want to do the same – you’ll need to be patient, It may take up to sixty days to really get your brows back to their former glory (dependent on your personal brow hair growth cycle). It’s definitely worth the wait! I’ve just repurchased another eight-week supply tube as I don’t want to lose my new-found brows.
Primed and ready – “summer makeup should look effortless”
A smudge of eyeliner, but no hard lines, go for a subtle, smokey look and rub a little liner into your top and bottom lash line, rather than go overboard, this gives the undone, haven’t tried too hard look we’re going for. For flawless, natural-looking no makeup skin, primers work well. I’ve been using two, over the last few weeks – Indeed Laboratories Nanoblur Instant Skin Perfector which can be used with or without makeup and is designed to give you “high-definition skin in seconds. Light diffusing technology creates flawless, camera-ready skin anytime, anywhere” This primer leaves skin silky smooth and really minimises open pores and fine lines.
Strivectin Anti Wrinkle Line Blurfector Targeting the appearance of lines and wrinkles, smoothing the skin and effectively blurring out imperfections. Again, recommended to use under makeup or alone as a final perfecting step. The formula is breathable so works well on warmer days. The consistency, a little thicker than Nanoblur and has a minty, fresh scent. Although Blurfector takes a little longer to settle on the skin, I’d be hard-pushed to choose between them, if I’m honest.
“Done” won’t do. Danish woman don’t over-style their hair, instead, a relaxed look is Scandi style. Try air drying your hair for a change, and use a salt spray or texturiser for beach appeal. My favourite texturising spray is Fudge Urban Crisp Pear and Sweet Vanilla Texture spray. I literally spray a couple of times directly to my roots and rough it up with my fingers for extra volume and it works really well. You can, of course, give it a little extra help for a slightly less dishevelled look, if you prefer – blast your hair dry on a medium heat, then use a large barreled heated wand to emulate waves, brush through, give it a shake and you’re done. This is my most-loved, less is more hair doo of all time. In terms of colour, balayage works well, you’re going for a natural, almost child-like sun-kissed look, so don’t overdo the highlights.
What’s your summer routine? Are you inspired by Scandi style?
Shop The Post
Features PR samples and affiliate links. Read full disclosure.