Five Things To Do Before And After Publishing A Post


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Recently, I’ve become a little more conscious of the copy I’m producing, so, today I’m sharing some of the things I do before and after publishing my posts. If there’s anything specific you do, let me know in the comments, I’m always eager to learn more.

You’ve carefully typed up your copy, checked it, and checked it again, then it’s time to hit publish. But, before you do, make sure you go through your checklist pre and post-publish so you don’t miss anything.

Here are the 5 things I do, before and after I publish…

Before Publishing…

1.  Use the WordPress proofreading tool, sure, you know where it is but, if you don’t – see image below. This is something I wasn’t really bothering with until a few months ago, but I’ve now gone through all of my posts and checked them. I found so many silly typos or double words I’m actually ashamed that anyone might have read the errors and been put off. It’s surprising how easy it is to mis-type a word and not notice. Use it, that’s what it’s there for.

 

Showing the proofreader tool in the menu bar

 

2. Preview your post and check any outbound hyperlinks you’ve inserted are pointing to the correct address. Also, make sure they are set to “no follow” in accordance with Google best practices. To make life easier, I use a no follow plugin which enables a check box in the link settings – see image below. Simply tick the box and it automatically sets the link to rel=nofollow. Simply put, no-follow links ensure any clicks to outbound links you’ve added won’t give “link juice” from your site to the website you’ve linked to,  this keeps Google happy and avoids you being penalised or ranked lower. This is always best practice if you’ve been gifted an item for review.

 

Showing the no follow checkBox in the link settings

 

3. Straighten out any other SEO issues which may flag up

4. Ensure Alt tags are in place for your images. Read my Alt Tags post if you want to learn more.

5. Add your Deep links, also known as internal links. Basically, if it’s relevant, deep link to old posts within your new post. This can help keep the reader on your site a little longer if there’s another article they may find interesting. i.e I have deep linked to my post about Alt tags as this is relevant and some may want to discover more on the subject.

After Publishing

1. Re-read the post and correct any remaining errors.

2. Check outbound links are pointing to the correct destination again.

3. Promote and share your post across your social media channels.

4. Double check your shortlinks i.e bitly/bufly are directing to your post – Click on them and see. Just one incorrect number or letter can cause a “page not found error” (this has happened to me previously and before I could correct it, the post had been retweeted).

5. Pin your new post image to your blog board on Pinterest. Also, pin it to a few other relevant boards you might have.

Do you have a checklist for your posts?

 


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37 Comments

    • January 11, 2018 / 11:47 am

      Glad you found a couple of other things to do! X

  1. January 11, 2018 / 2:13 pm

    This is so usefull! I can definitely apply some of these. Thanks for sharing 😊 xx

    • January 11, 2018 / 2:39 pm

      So glad to have helped! Thanks for reading. x

  2. Anika May
    January 11, 2018 / 2:16 pm

    Thanks for linking the plug in! I’ve been trying to find one to use as editing the links myself either goes wrong or takes forever! Lovely post 🙂

    Anika | anikamay.co.uk

    • January 11, 2018 / 2:36 pm

      You’re so welcome! The no follow plugin is so quick and easy to use, definitely saves all extra coding. Hope you find it as useful as I do!Thanks for reading lovely x

  3. luxblush
    January 11, 2018 / 4:38 pm

    This post is so helpful! The No Follow plugin is a lifesaver, it makes it so much easier to do. Messing about with coding is not for me haha. Great post xx

    Hannah | luxuryblush

    • January 11, 2018 / 5:01 pm

      It really is! I don’t know I lived without it before. I’ve been using it a while now and haven’t looked back. Thanks lovely x

  4. January 11, 2018 / 4:50 pm

    This is so helpful thank you! I feel so silly for missing the spellchecker for so long. I have always groomed meticulously through my posts looking for any errors 😂

    • January 11, 2018 / 5:00 pm

      I think we tend to see a lot of buttons and just ignore them. It’s so good for picking up the little typos we wouldn’t usually notice!Thanks for reading x

      • January 11, 2018 / 5:36 pm

        Thats so true! as soon as I read your post I immediately used the spellchecker and caught some errors! Its a lifesaver!
        Thank you for such wonderful content! 🙂

        • January 11, 2018 / 5:48 pm

          You’re so welcome. Have you tried Grammarly? I use the free version. Just open the Grammarly application in your browser then copy and paste your written copy to it. It then scans and highlights any grammatical errors, typos or missing punctuation. It’s invaluable! I then go back to my copy and correct the errors. Just something else to think about if you’re serious about improving your content. 🙂

          • January 11, 2018 / 6:10 pm

            Thank you!!! I can’t thank you enough 🙂

            I definitely want to improve what I write, and grammar is one of the trickiest things to catch (for me personally)
            I’m going to use that too from now on!

          • January 11, 2018 / 6:52 pm

            Fab! These things are important. Good luck lovely. X

  5. January 12, 2018 / 11:03 am

    What a great post Samantha, so helpful! I had no idea about the proof read button I feel ashamed haha, will be using that all the time now! And I’m going to get the plug in for the follow links. Thanks for such a handy and great post 🙂 Clare xxx | http://www.clayaa.com

    • January 12, 2018 / 12:43 pm

      It’s funny, so many don’t notice it! You can change the settings so that you can get it to show grammatical errors too! Otherwise just leave it as a spell checker tool. Yes, the plugin is a fab time-saver too! Thanks for stopping by x

  6. January 12, 2018 / 4:03 pm

    Great tips – I do a lot of these too but when it comes to proof reading its amazing how the eyes can play tricks with you!

    franklyflawless.com

    • January 12, 2018 / 5:20 pm

      Ah yes there’s nothing too unusual ! Thanks lovely x

  7. January 12, 2018 / 7:17 pm

    Great tips. I’m not sure I understand the no-follow thing though…or do I not need to worry if I’m not self-hosted? xxx

    • January 12, 2018 / 7:53 pm

      Yes it still applies even if you’re not self-Hosted. If you link to a website, say for example Charlotte Tilbury if you’re talking about her product, Google see it that you’re promoting CT website when you otherwise wouldn’t be if that makes sense, Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. If readers click the link and it’s “do follow” then CT gets link juice from your site to theirs which Google frown upon. If you set the link to no follow then Google bots knows to ignore any clicks on the link. It’s a bit confusing. You can use do follow links in some circumstances but not if you’re linking to an item you were gifted. Hope it makes sense! Xxx

    • January 12, 2018 / 7:55 pm

      I meant to say that if you leave your blog link when you comment and someone clicks it, that’s a dofollow link and will give you the backlink which is good for increasing your DA. Xxx

      • January 12, 2018 / 8:55 pm

        Oh ok!! I need to look into adding it on as a plug-in then! Do I have to go back through my posts to enable it?? X

      • January 12, 2018 / 8:58 pm

        Ahh I can’t do it ….. I have to upgrade to a business plan to be able to install a plugin :/

        • January 12, 2018 / 10:05 pm

          Oh ok, you can add the rel=nofollow to the link manually, you’ll have to google how to do it, probably easier than me trying to explain! Xx

  8. January 13, 2018 / 7:55 pm

    This is such a helpful post! I’m definitely going to be referring back to this in the future now, thanks for sharing!

    Ellie x

    http://elliesbitsofbeauty.com

    • January 13, 2018 / 9:47 pm

      Glad you found it helpful! Thanks lovely x

  9. Sophie chennell
    January 13, 2018 / 9:32 pm

    I always proof read my blogs as I know there’s bound to be something Haha

    • January 13, 2018 / 9:44 pm

      You’re already on it then! 😉

  10. January 13, 2018 / 9:36 pm

    Such a useful post! Thanks for the pointers – I am useless for not proofreading my own work, and I used to work as a proofreader!!!! Xx

    • January 13, 2018 / 9:45 pm

      Ohh! I guess we think there won’t be any errors, I’m terrible at ending up with repeated words if I don’t check! x

  11. charlotteannelane103
    January 14, 2018 / 9:45 pm

    This is such a great post and I always re-read my posts before I publish them! I always try and ensure that I have no spelling mistakes or duplicated words in my posts xo

    Char | http://www.charslittleblog.co.uk

    • January 14, 2018 / 9:50 pm

      Sounds like you’re doing everything right! x

  12. January 14, 2018 / 10:50 pm

    This post is super helpful. I always double check my blog posts but still some how manage to make errors! 🤦🏼‍♀️😂x

  13. January 15, 2018 / 12:33 pm

    I’ve always found the whole no-follow thing so confusing, thanks for the clarity!

    • January 15, 2018 / 4:33 pm

      oh I know, it is a confusing subject, I’m happy to help out if you have any other questions. Thanks for stopping by x

  14. February 4, 2018 / 8:07 am

    Wow what a fab post!! Excuse me while I go read your whole blog x

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