Recently, I’ve become a little more conscious of the copy I’m producing here on my blog and that means checking a few things before hitting publish.
Once you’ve carefully typed up your copy, checked it, and checked it again, then it’s time to hit publish. But, before you do, make sure you go through your checklist pre and post-publish so you don’t miss anything.
Here are the 5 things I do, before and after I publish…
1. Use the WordPress proofreading tool, sure, you know where it is but, if you don’t – see image below. This is something I wasn’t really bothering with until a few months ago, but I’ve now gone through all of my posts and checked them. I found so many silly typos or double words I’m actually ashamed that anyone might have read the errors and been put off. It’s surprising how easy it is to mistype a word and not notice. Use it, that’s what it’s there for.
2. Preview your post and check that any outbound hyperlinks you’ve inserted are pointing to the correct address or web page. Also, make sure any gifted or sponsored post links are set to “no follow” in accordance with Google best practices. To make life easier, I use a no-follow plugin which enables a checkbox in the link settings – see image below. Simply tick the box and it automatically sets the link to rel=nofollow.
Basically, no-follow links ensure any clicks to outbound links you’ve added won’t give “link juice” from your site to the website you’ve linked to, this keeps Google happy and avoids you being penalised or ranked lower. This is always best practice if you’ve been gifted an item for review or being paid as in a sponsored post. However, your blog shouldn’t be void of all follow links so be sure to add some to the mix. Choose where you’re liking to wisely though and only link to good quality or high-ranking websites, where possible.
3. Straighten out any other SEO issues which may flag up and be sure to add your focus keyword and/or phase and use your keywords naturally throughout the post. Particularly within the first or second paragraph and also at the end of the post.
4. Ensure Alt Tags and image titles are in place. Read my Alt Tags post if you want to learn more.
5. Add your Deep links, also known as internal links. Basically, you’re building your internal link network within your site and if it’s relevant, deep-link to old posts naturally within your new post. This can help keep the reader on your site a little longer if there’s another article they may find interesting. I.e I have deep linked to my post about Alt Tags as this is relevant and some may want to discover more on the subject.
1. Re-read the post and correct any remaining errors. Reading it out loud to yourself can help.
2. Check outbound links are pointing to the correct destination again.
3. Promote and share your post across your social media channels.
4. Double-check your social media short links i.e bitly/bufly are directing to your post – Click on them and see. Just one incorrect number or letter can cause a “page not found error” (this has happened to me previously, and before I could correct it, the post had been retweeted).
5. Pin your new post image to your blog board, and group boards on Pinterest. Also, pin it to a few other relevant boards you might have.
Please feel free to join my Pinterest group board BlogShare. email me at firstname.lastname@example.org and I’ll send an invite. Alternatively, leave your username below and I’ll add you! If you liked this post have a read of my Blog Maintenance post.
Do you have a checklist for your posts? Please do share your own tips!