Five Things To Do Before And After Publishing A Post

five things to check before publishing a blog post


Recently, I’ve become a little more conscious of the copy I’m producing here on my blog and that means checking a few things before hitting publish.

Once you’ve carefully typed up your copy, checked it, and checked it again, then it’s time to hit publish. But, before you do, make sure you go through your checklist pre and post-publish so you don’t miss anything.

Here are the 5 things I do, before and after I publish…

Before Publishing…

1.  Use the WordPress proofreading tool, sure, you know where it is but, if you don’t – see image below. This is something I wasn’t really bothering with until a few months ago, but I’ve now gone through all of my posts and checked them. I found so many silly typos or double words I’m actually ashamed that anyone might have read the errors and been put off. It’s surprising how easy it is to mistype a word and not notice. Use it, that’s what it’s there for.


Five Things To Do Before And After Publishing A Post. The Beauty Spyglass


2. Preview your post and check that any outbound hyperlinks you’ve inserted are pointing to the correct address or web page. Also, make sure any gifted or sponsored post links are set to “no follow” in accordance with Google best practices. To make life easier, I use a no-follow plugin which enables a checkbox in the link settings – see image below. Simply tick the box and it automatically sets the link to rel=nofollow.

Basically, no-follow links ensure any clicks to outbound links you’ve added won’t give “link juice” from your site to the website you’ve linked to, this keeps Google happy and avoids you being penalised or ranked lower. This is always best practice if you’ve been gifted an item for review or being paid as in a sponsored post. However, your blog shouldn’t be void of all follow links so be sure to add some to the mix. Choose where you’re liking to wisely though and only link to good quality or high-ranking websites, where possible.


Five Things To Do Before And After Publishing A Post. The Beauty Spyglass


3. Straighten out any other SEO issues which may flag up and be sure to add your focus keyword and/or phase and use your keywords naturally throughout the post. Particularly within the first or second paragraph and also at the end of the post.

4. Ensure Alt Tags and image titles are in place. Read my Alt Tags post if you want to learn more.

5. Add your Deep links, also known as internal links. Basically, you’re building your internal link network within your site and if it’s relevant, deep-link to old posts naturally within your new post. This can help keep the reader on your site a little longer if there’s another article they may find interesting. I.e I have deep linked to my post about Alt Tags as this is relevant and some may want to discover more on the subject.

After Publishing

1. Re-read the post and correct any remaining errors. Reading it out loud to yourself can help.

2. Check outbound links are pointing to the correct destination again.

3. Promote and share your post across your social media channels.

4. Double-check your social media short links i.e bitly/bufly are directing to your post – Click on them and see. Just one incorrect number or letter can cause a “page not found error” (this has happened to me previously, and before I could correct it, the post had been retweeted).

5. Pin your new post image to your blog board, and group boards on Pinterest. Also, pin it to a few other relevant boards you might have.

Please feel free to join my Pinterest group board BlogShare. email me at and I’ll send an invite. Alternatively, leave your username below and I’ll add you! If you liked this post have a read of my Blog Maintenance post.

Do you have a checklist for your posts? Please do share your own tips!


All content and imagery is the property of The Beauty Spyglass and subject to copyright.


  1. Anika May
    January 11, 2018 / 2:16 pm

    Thanks for linking the plug in! I’ve been trying to find one to use as editing the links myself either goes wrong or takes forever! Lovely post 🙂

    Anika |

    • Samantha
      January 11, 2018 / 2:36 pm

      You’re so welcome! The no follow plugin is so quick and easy to use, definitely saves all extra coding. Hope you find it as useful as I do!Thanks for reading lovely x

  2. luxblush
    January 11, 2018 / 4:38 pm

    This post is so helpful! The No Follow plugin is a lifesaver, it makes it so much easier to do. Messing about with coding is not for me haha. Great post xx

    Hannah | luxuryblush

    • Samantha
      January 11, 2018 / 5:01 pm

      It really is! I don’t know I lived without it before. I’ve been using it a while now and haven’t looked back. Thanks lovely x

  3. January 11, 2018 / 4:50 pm

    This is so helpful thank you! I feel so silly for missing the spellchecker for so long. I have always groomed meticulously through my posts looking for any errors ?

    • Samantha
      January 11, 2018 / 5:00 pm

      I think we tend to see a lot of buttons and just ignore them. It’s so good for picking up the little typos we wouldn’t usually notice!Thanks for reading x

      • January 11, 2018 / 5:36 pm

        Thats so true! as soon as I read your post I immediately used the spellchecker and caught some errors! Its a lifesaver!
        Thank you for such wonderful content! 🙂

        • Samantha
          January 11, 2018 / 5:48 pm

          You’re so welcome. Have you tried Grammarly? I use the free version. Just open the Grammarly application in your browser then copy and paste your written copy to it. It then scans and highlights any grammatical errors, typos or missing punctuation. It’s invaluable! I then go back to my copy and correct the errors. Just something else to think about if you’re serious about improving your content. 🙂

          • January 11, 2018 / 6:10 pm

            Thank you!!! I can’t thank you enough 🙂

            I definitely want to improve what I write, and grammar is one of the trickiest things to catch (for me personally)
            I’m going to use that too from now on!

          • Samantha
            January 11, 2018 / 6:52 pm

            Fab! These things are important. Good luck lovely. X

  4. January 12, 2018 / 11:03 am

    What a great post Samantha, so helpful! I had no idea about the proof read button I feel ashamed haha, will be using that all the time now! And I’m going to get the plug in for the follow links. Thanks for such a handy and great post 🙂 Clare xxx |

    • Samantha
      January 12, 2018 / 12:43 pm

      It’s funny, so many don’t notice it! You can change the settings so that you can get it to show grammatical errors too! Otherwise just leave it as a spell checker tool. Yes, the plugin is a fab time-saver too! Thanks for stopping by x

  5. January 12, 2018 / 7:17 pm

    Great tips. I’m not sure I understand the no-follow thing though…or do I not need to worry if I’m not self-hosted? xxx

    • Samantha
      January 12, 2018 / 7:53 pm

      Yes it still applies even if you’re not self-Hosted. If you link to a website, say for example Charlotte Tilbury if you’re talking about her product, Google see it that you’re promoting CT website when you otherwise wouldn’t be if that makes sense, Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. If readers click the link and it’s “do follow” then CT gets link juice from your site to theirs which Google frown upon. If you set the link to no follow then Google bots knows to ignore any clicks on the link. It’s a bit confusing. You can use do follow links in some circumstances but not if you’re linking to an item you were gifted. Hope it makes sense! Xxx

    • Samantha
      January 12, 2018 / 7:55 pm

      I meant to say that if you leave your blog link when you comment and someone clicks it, that’s a dofollow link and will give you the backlink which is good for increasing your DA. Xxx

        • Samantha
          January 12, 2018 / 10:05 pm

          Oh ok, you can add the rel=nofollow to the link manually, you’ll have to google how to do it, probably easier than me trying to explain! Xx

  6. Sophie chennell
    January 13, 2018 / 9:32 pm

    I always proof read my blogs as I know there’s bound to be something Haha

  7. January 13, 2018 / 9:36 pm

    Such a useful post! Thanks for the pointers – I am useless for not proofreading my own work, and I used to work as a proofreader!!!! Xx

    • Samantha
      January 13, 2018 / 9:45 pm

      Ohh! I guess we think there won’t be any errors, I’m terrible at ending up with repeated words if I don’t check! x

  8. charlotteannelane103
    January 14, 2018 / 9:45 pm

    This is such a great post and I always re-read my posts before I publish them! I always try and ensure that I have no spelling mistakes or duplicated words in my posts xo

    Char |

  9. January 14, 2018 / 10:50 pm

    This post is super helpful. I always double check my blog posts but still some how manage to make errors! ??‍♀️?x

  10. January 15, 2018 / 12:33 pm

    I’ve always found the whole no-follow thing so confusing, thanks for the clarity!

    • Samantha
      January 15, 2018 / 4:33 pm

      oh I know, it is a confusing subject, I’m happy to help out if you have any other questions. Thanks for stopping by x

  11. February 4, 2018 / 8:07 am

    Wow what a fab post!! Excuse me while I go read your whole blog x

  12. April 3, 2018 / 9:43 am

    Hi Samantha that was a really helpful post thank you. I realised I wasn’t including alt text on any of my images so I’ve gone back and added that! I’m still getting to grips with the tech and SEO side of blogging – loving it though 🙂 xx

    • Samantha
      April 3, 2018 / 10:54 am

      Glad you found it helpful. I know what you mean, adding alt tags isn’t always something we think of, even now I still forget sometimes and have to go back and add them after I’ve published. It does make a difference to SEO though xx

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