Recently, I’ve become a little more conscious of the copy I’m producing, so, today I’m sharing some of the things I do before and after publishing my posts. If there’s anything specific you do, let me know in the comments, I’m always eager to learn more.
You’ve carefully typed up your copy, checked it, and checked it again, then it’s time to hit publish. But, before you do, make sure you go through your checklist pre and post-publish so you don’t miss anything.
Here are the 5 things I do, before and after I publish…
1. Use the WordPress proofreading tool, sure, you know where it is but, if you don’t – see image below. This is something I wasn’t really bothering with until a few months ago, but I’ve now gone through all of my posts and checked them. I found so many silly typos or double words I’m actually ashamed that anyone might have read the errors and been put off. It’s surprising how easy it is to mis-type a word and not notice. Use it, that’s what it’s there for.
2. Preview your post and check any outbound hyperlinks you’ve inserted are pointing to the correct address. Also, make sure they are set to “no follow” in accordance with Google best practices. To make life easier, I use a no follow plugin which enables a check box in the link settings – see image below. Simply tick the box and it automatically sets the link to rel=nofollow. Simply put, no-follow links ensure any clicks to outbound links you’ve added won’t give “link juice” from your site to the website you’ve linked to, this keeps Google happy and avoids you being penalised or ranked lower. This is always best practice if you’ve been gifted an item for review.
3. Straighten out any other SEO issues which may flag up
4. Ensure Alt tags are in place for your images. Read my Alt Tags post if you want to learn more.
5. Add your Deep links, also known as internal links. Basically, if it’s relevant, deep link to old posts within your new post. This can help keep the reader on your site a little longer if there’s another article they may find interesting. i.e I have deep linked to my post about Alt tags as this is relevant and some may want to discover more on the subject.
1. Re-read the post and correct any remaining errors.
2. Check outbound links are pointing to the correct destination again.
3. Promote and share your post across your social media channels.
4. Double check your shortlinks i.e bitly/bufly are directing to your post – Click on them and see. Just one incorrect number or letter can cause a “page not found error” (this has happened to me previously and before I could correct it, the post had been retweeted).
5. Pin your new post image to your blog board on Pinterest. Also, pin it to a few other relevant boards you might have.
Do you have a checklist for your posts?