A brand new year is unfolding and like many others, I’m already planning my blogging goals for 2018. My little corner of the internet is ticking along nicely, but now it’s time to set some new goals for the coming year and continue to build on the foundations of my blog. Unlike resolutions, goals aren’t set in stone and act purely as a target. We shouldn’t make such demands on ourselves, should we?
When I think back to this time last year when The Beauty Spyglass was in its fledgling months, I can’t believe just how much knowledge I’ve gained over the last twelve months, not only that, blogging opens doors and offers many opportunities, so my first goal is to go out and find more doors to open…
Instead of waiting for them to come my way. This is something I’d been doing throughout last year, that said, I’ve actually had some great opportunities fall into my lap but I’m pretty sure there are more if I go looking for them. If there’s a brand I love, contacting them is the first step to working with them. The worst that can happen is that they might say no, but at least I’ll then be on their radar. That’s the theory anyway. My goal is to set some time aside each week and send out some emails to brands/PR and see what happens.
New Camera And Lighting
This has been a pet peeve of mine for the entire year, or at least since I realised I needed to up my photography game. Basically, I look back over my first posts and the quality of the photos is appalling. I had to give up with my old Canon camera a few months ago as I just couldn’t get it to take clear photos no matter what I did. I was wasting too much time having to retake shots with my phone so I decided I would just stick to using my iPhone until such time as I can afford to buy a new camera.
I’ve been obsessing over the Olympus Pen EPL-7/8 for a good six months but now I’m not so sure. I’ve read that it struggles with focusing which would really frustrate me, particularly if I decide to get into vlogging. If you use this camera, please do correct me if I’m wrong. I’ll have to do more research into cameras before I take the plunge.
In terms of lighting equipment I love my Neewer Ring light and use it with all my shots but it’s not always easy to avoid the ring reflection being in the shot so alongside it I’ve got my eye on the Manfrotto Lykos light which looks amazing and just what I need for dark days. I almost purchased a Softbox lighting kit recently but I’ve gone on to change my mind about those too, since spotting the Lykos light. Admittedly, it’s rather more expensive but I feel it’s worth investing in some decent equipment. *Continues to save* After all, “We are only as good as our tools” or so they say.
Increase Page Views…
By improving my content. This is always up for debate but having been under the impression for some time, that lengthy posts were the way to go, it seems I was wrong. *Newsflash* nobody actually reads long posts – We generally scan over a post, skimming through to paragraphs of interest etc. The latest is – shorter posts are the way forward. keeping my posts around six to eight hundred words is my goal. Posts always appear longer when reading them on our phones, don’t they!
I recently came across a blog post whereby the writer had inserted in a “skip Forward” link at the end of the first paragraph and You guessed it, I clicked that link! What a great idea, I mean, I would much rather a reader made use of a skip forward link than got bored reading the waffle and left. This isn’t such an easy task unless you’re a wiz with HTML, but there are instructions online to learn how. Inserting a skip forward link is definitely something I want to try.
Stick To A Posting Schedule
I was terrible at this throughout last year, I really struggled to post on the same days or time each week. Sometimes, work constraints or even just a run of dark, gloomy weather can hinder photography and prevent a post being ready on time. I prefer to get a post finished and ready to publish quite early in the mornings, where possible. This is just my personal choice as I can then get plenty of views in throughout the day, plus if I’m tagging a brand, they are more likely to respond during business hours. Again, this is questionable and there aren’t any rules, do what suits you and your blog.
So, those are my goals, nothing too strenuous or out of reach. I will share an update post toward the end of the year. What about yours? Do you have any targets set?