Blush By New look – It’s A Coco Dupe

Blush Eau de Parfum by New Look. Chanel coco Mademoiselle dupe


Blush Eau de Parfum by New Look. Chanel coco Mademoiselle dupe


I have to admit, I wouldn’t generally think of looking at New Look’s fragrance range as I tend to be a scent snob, favouring high-end. However, I’m not such a fan of expensive price tags and as my last bottle of Chanel Coco Mademoiselle set me back around £100 (ok, it was a large bottle), finding a cheaper dupe happens to be the best thing since sliced bread…

 Hello Blush, by New Look. Just £8.99 for a 50ml bottle.

Described as a delicately fresh, oriental fragrance with a heart of Jasmine and Rose. Combined with a blend of patchouli and vetiver to create a scent that embodies the ultimate expression of femininity. A light citrusy, sophisticated fragrance for a sexy, captivating woman.

Fragrance descriptions tend to be a little “over the top” don’t they? Anyway, the main thing I enjoy about this perfume (and the reason I keep repurchasing it), is that it smells EXACTLY like the iconic Chanel Coco Mademoiselle – which just happens to be my signature scent. Whenever someone wafts past me wearing it, I get that warm fuzzy feeling – instantly recognisable, it’s that luxurious, unmistakable fragrance we all recognise.

With the likeness being so striking, I decided to compare the ingredients of both Blush and Coco Mademoiselle and here’s what I found…

  • Both fragrances contain middle and base notes of jasmine, rose, vetiver and patchouli. Thus explaining their similarity – Is this even allowed?
  • Surprisingly, (given the meagre price) to align with Coco Mademoiselle, Blush is also an Eau de Parfum which means it contains a higher concentration of perfume oils than say an Eau de Toilette, allowing for that all-important staying power.


New Look Blush Eau de Parfum

I like to think that Blush by New Look is the little sister of Coco…

Looking at the bottles, the original design is not dissimilar to the afore-mentioned Chanel, just a smaller, chunkier version with a spray nozzle. The colour is a subtle, blush pink, again think Chanel. Its similarity is clearly the USP (unique selling point) for Blush which explains why more often than not it’s out of stock, both in store and online. You must keep trying though, it’s definitely worth waiting for.

Around mid-December I popped into my local New Look to purchase a bottle for my daughter’s Christmas stocking as Blush is her favourite scent too. I was very pleased to not only find it in stock but also in a new larger sized 100ml bottle available for £12.99. The usual 50ml sized was sitting right next to it on the shelf for just £8.99. After being drawn in by the three for two offer which was running in store at the time I picked up a Blush Body Mist as well £4.99 Perfect for the handbag or topping up on the go!

In 2018 The bottles were redesigned and have now lost their similarity to “big sister” Coco, but I’m all for a freshen up and quite like the new design. although, I’d say it’s a little less chic-looking.


Blush fragrance New Look
Old and new style comparison.

If you’re still not convinced, why not try it next time you’re in New Look. Give Blush the sniff test and see the similarity of this fabulous dupe for yourself. If, like me, you prefer a cruelty free dupe these days, why not read about my five best cruelty-free fragrance dupes.

Blush is a definite repurchase for me, I’m on my third bottle!

What’s your signature perfume? If you’re anything like me, you’ll love to know about other fragrance favourites I’ve tried (and used every last drop of). Read my fragrance empties post.


Available to purchase from New Look. Blush is like gold dust so you may have better luck in store!


Blush Eau de Parfum by New Look. Chanel coco Mademoiselle dupe
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  1. February 28, 2017 / 10:12 am

    I shall go and smell it immediately! Coco Mademoiselle is my most repurchased fragrance. Also, lovely photos Samantha. H x

    • Samantha
      February 28, 2017 / 10:44 am

      Yes go smell it! Let me know what you think! Thanks for reading ?

    • Jeanette
      January 25, 2020 / 4:36 pm

      I just bought some today, it’s fabulous and at this price, will be buying again & again !!!!

  2. K C
    February 28, 2017 / 2:24 pm

    Nice one Sam – always up for perfume recommendations. Another great post x

    • Samantha
      February 28, 2017 / 2:35 pm

      Thank you! Yes definitely recommend it x

  3. February 28, 2017 / 6:59 pm

    Oh wow, I might have to try this, as it’s such a fab price for an eau de parfum too! I’ve never smelled Coco Mademoiselle, but it sounds like I would really like it. 😀 Might have to drop a hint to my kids for Mother’s Day! lol 😀

    • Samantha
      February 28, 2017 / 7:09 pm

      Aw yes it would be perfect for your kids to buy you for Mother’s Day, great idea! I think you would like it, it’s pretty iconic!
      About time we followed each other on our blogs not just on twitter! Will follow on Bloglovin’ too 🙂 x

      • February 28, 2017 / 7:25 pm

        hehe Bloglovin’ is the only place I wasn’t following you! 😀 I’ve just followed. 🙂 Time to start hinting to my kids now lol

        • Samantha
          February 28, 2017 / 7:42 pm

          Haha, Just followed you on G+ too! Yes get hinting big time! ?

  4. Anonymous
    September 25, 2017 / 9:04 am

    I love this perfume just like coco mademoiselle and lasts all day

    • Samantha
      September 25, 2017 / 9:36 am

      Isn’t it!! I love it too, a definite repurchase x

  5. Anonymous
    September 21, 2018 / 10:27 am

    Its always sold out do u know why? I also think they might have stopped selling it. Any other perfumes that are nice and cheap.

  6. Joanne Thornton
    December 13, 2018 / 10:42 am

    Unfortunately they’ve discontinued this perfume. I’ve tried every website i can think of to purchase it. I’ve found out that Eau de Nude from Next is supposed to smell similar to coco too.

    • Samantha
      December 13, 2018 / 12:41 pm

      Hi Joanne, it’s not discontinued that I’m aware of. I literally bought two bottles last week! They even had a larger size so I got one of those along with a 50ml size. I know it’s generally out of stock online which is frustrating, but if you can get to a store you might be in luck! I think it just sells out because everyone’s cottoned on to the similarity. I’ve not tried the Next fragrance but will definitely give it a sniff so thanks for the recommendation! Have a lovely day x

  7. TJ
    August 11, 2019 / 6:52 pm

    This is an amazing perfume – I buy it regularly, but even better, the price means my kids can buy it for me too!! Birthday, Christmas, Mother’s Day – I get at least two bottles! I would not go back to expensive designer brand scents now, I get a lot of compliments on my New Look Blush thank you!! Definitely easy to purchase in my nearest town, was only sold out once if I remember correctly. Still going in 2019, apparently their best seller 🙂

    • Samantha
      August 12, 2019 / 7:22 am

      Thank you so much for your lovely comment, TJ. That’s great to hear! You’re right, it’s the perfect gift for kids to buy, being do affordable and no one can tell the difference from the real thing. Glad you love it! Have a wonderful day x

  8. Aisling Mc Govern
    May 7, 2020 / 1:00 pm

    Hi.. I am looking to buy this perfume pleaer

    • Samantha
      May 8, 2020 / 10:36 am

      Hi Aisling,

      Thanks for your question. I’ve checked on the NewLook website and it seems all the fragrances are out of stock at the moment. Blush is particularly hard to get hold of due to it being such a fab dupe for Coco Mademoiselle. Have you tried eBay? Otherwise, it’s a case of waiting for the COVID crisis to pass and hopefully it will come back into stock once things settle down. Have a lovely day x

  9. Mrs Janet Lee
    February 5, 2024 / 1:13 pm

    I really love the smell of your perfume called Blush after receiving a bottle from my daughter as a gift.Wood recommend to others for definite.

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